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APES are more than just occupants of the jungle! A.P.E.S. is an acronym for the 4 significant factors that people buy things. To offer and close deals you should comprehend what motivates individuals to buy. You need to pay very close attention to what people say, ask the right concerns to totally comprehend the issue they are trying to fix, why they are brought in to one item or service over another and how you can best help them.

Here is exactly what each letter of the APES means.

A for Appearance (This makes me look good – might be grant cardone cars status or appearance.).

P for Performance (This makes me feel good or perform much better.).

E for Cost-effective (This saves me cash, worry or will make me cash.).

S for Safety (This makes my environment much safer or decreases opportunity of loss.).

Take any service or product individuals purchase and you will see that they were inspired by among these 4 driving forces. I don't care if it is auto, home, home improvement, gym membership, fashion jewelry, supper, phone, TELEVISION, paint task, or a life insurance policy. Appearance, performance, affordable or safety or some combination will be an influence in the sale.

For example I've owned 25 or 30 phones in my life. I purchased my last one because the new style had actually come out and I believed it was hot (look). I liked it because it was smaller sized, thinner and moved in and out of my pocket easily. I upgraded from a perfectly carrying out phone not since the brand-new phone was much faster (performance) however due to the fact that it was attractive. I then upgraded my strategy (another purchase) because the texts were free (cost-effective) and I got a discount rate on the cost of the phone for purchasing 2 years of service from the carrier. I then bought a cover to protect the phone for $30 to keep it safe when I dropped it.

At each point the APES were driving my decisions as they do all buyers. Know your APES and close more deals. Discover out exactly what your client's inspiration is by asking them why do they desire the item today and exactly what problem do they wish to solve. Away you'll get a factor that fits into one or more of the APES. As soon as you acquire that understanding you can suggest the right product and guide them through the is Grant Cardone deal. You'll have a happy customer thrilled about their brand-new purchase and they'll be most likely to refer organisation your method.

For information on how you and your organisation can increase sales efficiency and profits 15-25% go to You can also follow Grant Cardone on twitter @grantcardone.