SEO can be a complicated venture for most individuals. Even lots of so-called-experts can have a tough time keeping a site at the top of the search engines.
… the search engines are continuously changing their algorithms in an effort to bring you the most appropriate website listings for your search query. Online search engine also change their algorithms to remain ahead of the unethical companies that rapidly learn ways to manipulate the search engine result.
As soon as the search engines alter the way they list websites, there are unscrupulous individuals who go right to work aiming to figure out how to cheat the system.
These individuals are using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, stay away from them at all cost! Sure your site will get a high listing rather quickly utilizing black hat strategies, however as quickly as the search engines figure out exactly what you're doing, they will likely prohibit your site from their listings altogether (forever). And sooner or later, they will figure it out.
2nd … There's a lot of misnomers about what's more vital when it pertains to SEO. Some so called SEO masters will have you believe page rank is the most essential thing when it pertains to search engine listings. This is just not true.
Page rank (or Google PR) is one crucial element when it pertains to ranking a site for the search engines, however SERPs (or Search Engine Results Page) is what actually counts.
" Page Rank" is Google's way of putting a number to the authority of a website. If they believe your site is important, they'll provide you a higher PR.
But it doesn't suggest the authority of your website will get you indexed for you primary keywords.
There are thousands, perhaps even millions, of sites that have a low page rank, but are noted on the very first page of the significant search engines (including Google), for some leading keywords. By contrast, there are simply as numerous high PR ranking websites, that are buried in "no males land" when it pertains to the search engines (including Google).
Likewise, the other major search engines (Yahoo, MSN, Bing, and numerous smaller online search engine) do not actually care about your "Google Page Rank" at all. They only appreciate offering their visitors relevant search results page.
Ask yourself this … would you rather have a low Google PR of 1 or 2, and be noted on the very first page of the search results? Or would you rather have a high PR of 5 or 6, and be noted on the tenth page of the search results page, where nobody will ever discover you.? I believe the response is apparent.
Among the websites I built for my other online service, hasn't had a Google PR of more than 2 for the last 4 years (given that it's been live on the web). It has actually been on the very first page of ALL major search engines (for my primary keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
Exactly what about this "Alexa Rank" I've become aware of?
Alexa rank is expected to be a sign of just how much traffic a site gets. The lower the number … the more visitors a site is getting. If your Alexa rank is 50,000 it's expected to mean (from the millions of websites on the internet) your website is the 50,000 th most popular site there is.
If your website has an Alexa rank of 2,000,000 then your website is only the 2,000,000 th most popular site on the web.
But here's the truth … Alexa ranking is NOT an acurate measure! It just registers sites that are checked out by people who have the Alexa toolbar installed in their web browsers (primarily SEO business and web designers) So it doesn't count real visitors to a website.
Here's a fact that proved this fact to me …
I presently have a dozen sites I preserve, and I regularly examine the traffic statistics on all them (like every excellent web designer need to).
Among my websites has an Alexa ranking of 171,246 (quite great … right?) Another has an Alexa rank of 4,276,996 (which is lousy) But inning accordance with my evaluating statistics (I cross recommendation Google Analytics with AWstats and a couple other programs, to obtain a more precise figure) The one with the better Alexa rank is just getting around 40 to 50 visitors a day, however the one with the worse Alexa rank is seeing over 400 visitors a day.
Exactly what does this inform us?
It informs us the one with the higher rank is being gone to by a few individuals who have the Alexa toolbar installed (and the toolbar is sending stats back to Alexa) However the site that's in fact doing much better is being gone to by real people who do not find it essential to have Alexa monitor their searching routines.
A great deal of SEO business will use the Alexa rank to show their clients "evidence" that they're making their loan. (" see, your Red Rain SEO Alexa rank has actually gone up … so keep paying me") However remember this … Alexa rank is NO sign of how well a site is in fact doing!
What gets your website noted on the very first couple pages of the search engines? In a word … "Pertinent Content" (O.K. in 2 words).
Online search engine are only worried about showing relevant search engine result for a persons "keyword search query". Online search engine make their loan by showing their ads to as lots of people as possible, and having as many people as possible clicking on those sponsored listings.
If their search results page are useless to their visitors, individuals will stop using their search engines, and begin using a different search engine. No visitors … no earnings for the online search engine.
While there are a number of important techniques you need to utilize for a higher search listing (back links, internal linking, correct meta tags and keyword portion, to name a few) Keep in mind … relevant content is king! And as the online search engine become more sophisticated, pertinent content on your website will only continue to end up being more essential.
There are also many other factors that contribute in getting your site noted at the top of the search engines. It takes constant effort and continual finding out to stay up to date with the ever changing algorithms of the online search engine, and a quality SEO person (or business) will continue to learn and stay up to date with the modifications.
But keep in mind … there are no "secret" techniques for getting a high online search engine listing. If you're talking with an SEO company, and they will not tell you their approaches for increasing your site's listing (since they say it's "exclusive information") then I recommend immediately discovering someone else to talk with about your website's SEO.
A quality (and truthful) SEO company should have no issue telling you exactly what methods they will use to increase your website's exposure on the search engines. Before you provide anyone (or any company) your cash, there are a few concerns you should ask them first …
9 Important questions essential concerns your SEO company BEFORE you hire them!
And yes, SEO is something you can successfully do yourself, however it does take a lot of effort and time, and the majority of company owner have better things to invest their time on. That's why you employ an SEO business … to do the work for you. They supply a service, and you pay them for that service.